How to Choose Homepage Photos That Show Your Business at Its Best.
You know your website needs pictures, but which ones actually help your business? Picking the wrong images can confuse visitors or make you look unprofessional.
Homepage photos are the pictures visitors see first when they land on your website. They show who you are, what you do, and how you can help. Good photos make visitors trust you and stick around. Bad ones make them click away.
How it works
- Identify your goal. Decide if you want to build trust, show products, or highlight people.
- Choose your subjects. You might feature your team, your workspace, or your products.
- Pick a style. Keep photos consistent: same lighting, tone, and colour feel.
- Get professional help. A photographer ensures your images look sharp and real.
- Place strategically. Your hero image (top of the homepage) should communicate your main offer. Supporting photos show details and add credibility.
Why it matters
- Trust: People judge websites in seconds. Clear photos make you credible.
- Leads: Visitors who understand what you offer are more likely to enquire.
- Time saved: Good photos reduce questions and back-and-forth.
- Money made: Better first impressions can increase sales and bookings.
If you ignore this
- Visitors might leave immediately.
- Your business could look amateur or confusing.
- Competitors with stronger visuals will grab your customers.
Quick wins
- Replace stock photos with real pictures of your team or office.
- Ensure your hero image shows what your business does clearly.
- Use natural lighting and uncluttered backgrounds.
- Test your homepage on mobile to see how images appear.
Tiny example
Before: A website showed generic office photos. Visitors left quickly.
After: The business added real pictures of the team smiling at work. Inquiries doubled in a month.
Common mistakes and fixes
| Mistake | Do this instead |
|---|---|
| Using stock photos that don’t match your brand | Hire a photographer to capture your real team and space |
| Cluttered or dark images | Keep backgrounds simple and use natural light |
| Random photo styles | Stick to a consistent look and feel across your site |
| Not showing people | Feature your team or clients for a human touch |
When you are ready to pick the right pictures for every page, read pictures that make people trust you online.
FAQs
- Do I need a professional photographer for homepage photos? Yes, it helps make your website look credible and polished.
- Can I use stock images? Only if they match your brand and feel real. Original photos perform better.
- How many homepage photos should I have? One hero image plus 3–5 supporting images is usually enough.
- What if I’m camera-shy? A good photographer guides you so you look natural and confident.
- When should I update my homepage photos? Refresh every 12–24 months or when your team or services change.
If you want everything in one place, bookmark my Personal Brand Guide
It details EXACTLY what you need to do to become a leader in your industry, the only thing it can’t do is provide you the photography to make the most out of everything, but that’s what I help with.
You’re not boring. But your brand might be saying otherwise.
I’m Tom Symington personal brand photographer for C-suite leaders, rising founders, and public figures who need imagery that builds instant trust, visual authority, and long-term influence.
I craft high-impact photography rooted in psychology and strategy so you don’t just get see you get remembered, respected, and chosen.
Clients include HSBC, FSB, MPs, council leaders and reputation-focused business owners who don’t leave their visibility to chance.
If your brand presence isn’t where your ambition is it’s time we talked.
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